If you are in business today and don’t have a website presence, chances are that you are missing out on some very potential but unseen customer prospects.
The average cost of a simple yet effective website ranges between Kes. 15,000/- to 20,000/- depending on what features you want. The rewards however far outweigh the costs, that is assuming that your web presence does well in the market. Other than website development costs, there are other factors to consider to ensure that your website gains visibility and generates the leads that will engage your visitors to purchase your products or services. This is where it gets tricky. Providing content, channeling this content to a targeted audience, following up, and engaging leads can be quite a daunting task. Not to mention that it needs to be done frequently which most often than not warrants one to engage a social media/email marketing service provider/s.
This stage, however, can be bypassed. Website development, branding, content creation, client targeting, social media and email marketing, etc. can all be undertaken by a multi-vendor (Marketplace) platform. These types of websites host and market a huge number of vendors or merchants on their websites. This allows the vendors’ presence to be visible to the multitude of visitors and also to focus more on their products and services and not the hands-on online marketing. It is also cheaper and more efficient to maintain and provides a higher potential ROI. A few examples of Multi-Vendor websites are Amazon.com, eBay, Alibaba.com, and closer to home, M-jenzi.com